Cacophony of Consumerism

Marketing in Cacophony of Consumerism

Each day, the average consumer is bombarded with marketing messages on TV, newspaper, outdoors, radio, computer screens, billboards, store shelves advertisements, etc. This cacophony of consumerism makes it difficult for people to focus on what you might be trying to advertise/ communicate. All of the distraction and hype makes it easy to get lost in the noise. People find it hard to focus when several choices are simultaneously clamoring for their attention.

Ideal situation is to execute marketing activities where you’re the only option in that moment. May be asking too much from our audience/ consumers.  “Distracted attention” may be oxymoron.  

While the power of mass media can never be underestimated, technology is empowering marketers with new opportunities to strike conversion with its consumers. Smart marketing is evolving. With every new quarters markers is surprised with a new social media product, new analytical tool, new version of SEO engine, virility, big data analysis and many more. While the basic of marketing remains same these new tools has helped marketers to manage cacophony better.