I have put together some top level
datapoint which will convince visitor of the blog why it is a crime to ignore
Digital marketing as part of our Integrated marketing plan and why technology
companies should focus on SMB in India who contributes 35% on Indian GDP:
Consumer Internet landscape in India:
Interesting facts (DEC 2013)
|
Population landscape
|
Computer literate
|
claimed internet users
|
Active internet users
|
Mobile internet users
|
Access from mobile
|
Access from home
|
India
|
1270
|
332 (26%)
|
213 (17%)
|
170
|
130 (75%)
|
-
|
-
|
Urban
|
381
|
194(51%)
|
141 (38%)
|
120
|
103 (85%)
|
38%
|
56%
|
Rural
|
889
|
128 (14%)
|
72 (8%)
|
49
|
27 (55%)
|
70%
|
26%
|
Est. internet active users (mid 2014)
|
250
|
Est.Mobile internet users (mid 2014)
|
170
|
Projected mobile access from rural
|
75%
|
Projected mobile access from urban
|
45%
|
SMB landscape in India (2014)
Total SMB (2014): 50 Mn
Addressable SMB (who can be targeted
by Technology companies : 10 Mn
Within 10 Mn : (4Mn PC; 2Mn internet connection; 1 Mn web presence)
§ Less than 10 employess: 8.9 Mn
§ 11 to 100 employees : 0.43 Mn (4%)
§ >100 Mn employees: 0.16 Mn
Most exiting segment will be 8.9 Mn
SMB (SOHO) who are getting ready for a facelift of their business
Application trends for these SMB:
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