Cacophoney : US election

Cacophony :US Election Campaign

Result: OBAMA wins


It’s been well documented that Social Media was a huge part of Obama’s election campaign, and that can be backed up by some fascinating statistics regarding what the campaign achieved:

• 5 million ‘friends’ on more than 15 social networking sites
• 13 million email subscribers
• 8.5 million monthly visitors to MyBarackObama.com (at its peak)
• 3 million online donors

It’s also interesting to compare Obama’s Social Media campaign to that of his nearest rival, John McCain.

	Obama	McCain
Facebook	3000000	600000
Twitter	115623	4911
Myspace	859000	319000
Youtube	117873	2902

To sum it up, Obama outsmarted McCain in Social media platform and may be reason for his success. Can Indian Politicians and leaders replicate the same in 2014. Should tell, they are trying hard. The mobile ecosystem is just ready with 80% of Indians having mobile but only 60MN are with Smartphone. So the India marketing strategy (considering audience is 1.2 Mn and 50% are youth) has to be different . So are we talking beyond just Twitter & facebook?  

Obama’s Social Media Campaign Helped Him Become The First Black President