Marketing in Cacophony of Consumerism
Each day, the average consumer is
bombarded with marketing messages on TV, newspaper, outdoors, radio, computer
screens, billboards, store shelves advertisements, etc. This cacophony of
consumerism makes it difficult for people to focus on what you might be trying
to advertise/ communicate. All of the distraction and hype makes it easy to get
lost in the noise. People find it hard to focus when several choices are
simultaneously clamoring for their attention.
Ideal situation is to execute marketing
activities where you’re the only option in that moment. May be asking too much
from our audience/ consumers. “Distracted
attention” may be oxymoron.
While the power of mass media can
never be underestimated, technology is empowering marketers with new
opportunities to strike conversion with its consumers. Smart marketing is evolving.
With every new quarters markers is surprised with a new social media product, new
analytical tool, new version of SEO engine, virility, big data analysis and
many more. While the basic of marketing remains same these new tools has helped
marketers to manage cacophony better.
