top marketing Euphony

Top Marketing Euphony (opposite of cacophony):

 

Have come across some interesting campaigns which I found "are cool marketing Euphony" . Each of these campaigns has a similarity . "less noise; make big impact" . Most of these campaigns are not big ATL campaigns but follows non-conventional route to marketing . Here, I stayed away from ranking, hence we used words and not numbers ; we do not belive in compitition in creativity. We think all marketing ideas are great (exemplary). Please feel free to add to the list  (for other readers). 

Marketing Euphony One:2008 Presidential Campaign:Barack Obama

Barack Obama was a one-term senator (back 2007) with a funny-sounding name and less than 10% brand recognition. Eighteen months later, Obama went on to raise more money than any other presidential candidate in U.S. history, ultimately landing him the title of 44th President of the United States of America.

Euphony factor:

A brilliantly executed marketing campaign that leveraged social technology and grassroots support in ways his competitors hadn’t even considered. He dominated not only YouTube with over 20 million views, but also claimed the most popular fan page on Facebook (with 2.5 million fans vs. McCain’s 625,000 at the time), broke down barriers with his social media-friendly campaign website that bestowed genuine, in-action photos, videos, and issue-oriented discussion with its visitors daily. He was the first U.S. President to have a presence on social media and had full grasp and connect on online media marketing.

 

Euphony Two: The Whopper Sacrifice :Brand: Burger King

Euphony Factor: Sacrifice ten Facebook friends. Get a free Whopper.

This campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Sure, they gave away 20,000 free Whoppers. But the infamy and buzz they gained? Priceless.

Euphony three: Adidas: Ronaldinho Crossbar Challenge

Adidas : Ronaldo viral video

Euphony Factor: Nobody thought Youtube can be so powerful before this.  Nike Football – to coincide with their new ‘Joga TV’ service that would encourage freestyle football, Nike released this viral video that showed then soccer kingpin Ronaldinho performing an unbelievable feat of skill. For the first time, millions of soccer fans around the world were joined in head scratching as to whether the video was real or not (this helped to boost sales of Nike soccer boots also). A careful analysis will tell that though many viral video is developed , a "good content" with power of "let me be the  share with others" property is always successful. 

 Euphony Three: The REFRESH Project: Pepsi

 

Euphony factor:

After 23 years and hundreds of millions of dollars spent on Super Bowl ads, one of the world’s biggest brands broke new ground in 2010 by opting out of the Super Bowl and pouring 1/3 of its annual marketing budget into a cause-driven social marketing campaign called "The Refresh Project."
The Refresh Project featured a pledge from Pepsi to hand out more than $20 million in grants to do-good projects in six categories and in what has since been coined “crowd-sourced philanthropy” (the audience voted on who got the grants). Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share -- yet the influence of The Refresh Project as a remarkable example of behemoth brands committing more dollars (and brain cells) to digital and social media continues to be felt.

Euphony four : Dove – Evolution

Evolution is a clip that is a little more than 1 minute long. It shows the amount of work that goes through getting a model ready for billboard fame. The video fast forward through the make up, photo shoot and Photo shopping to arrive at the final product which is a totally different look from the original model’s raw beauty.

Euphony factor :
The message is powerful and clear, clarified at the end of the clip in only 8 words: No wonder our perception of beauty is distorted. The success of viral was again becuase of powerful content which is backstage of adv creation. The creative idea was excellent

Euphony five : E-mart – Sunny Sale Campaign (editor favorite)

QR codes and augmented reality has been used in APAC for last few years. QR Codes have been used in the subways to help shoppers shop while en route to work. E-mart however has a different problem, a low number of shoppers during lunch hour, 12pm to 1pm. Their solution: a 3D QR Code activated by the ‘noon’ Sun.

As the Sun is at its highest peak near 12pm to 1pm, the shadow cast by the model produces a working QR code that can be scanned by smartphones.

Euphoney factor : The code gives shoppers access to special shopping coupons under the Sunny Sale campaign and raised Emart membership by nearly 60%. Sunny Sale Campaign will go on to win multiple awards such as the London International Awards and Cannes Lions International Festival of Creativity. This creativity in BTL is kickass.

 Euphony six : Volvo – Suspensions & Speedbumps

If you live in a country where your streets are populated with speedbumps (like Chennai India), having a good suspension system for your car will help ensure a smoother ride.

At the entrance of car dealerships in this particular example, a softer, air-filled version of the regular speedbump is installed. Drivers who expect things to get bumpy was surprised to not feel the expected rise and fall. They were then greeted with a strategically placed sign promoting the use of Volvo’s  Suspension system.

Marketing Euphony factor :Car buyers associated the smooth ride across the fake speedbump with a feeling of a smooth ride made possible with the suspension system. Interest in the system rose and the idea has spread from the United Arab Emirates to car dealerships across the Middle East.

Euphony seven :The Earl and the Tiger

Earl & tiger : viral video

Whether you’re a golf fan or not, you’ll struggle to find someone who hasn’t heard of Tiger Woods. I think it’s for that reason, and not because of the artistic cinematography that this was the most successful sports viral video of all time at its launch. To give you a brief synopsis of the back-story: Tiger Woods, trained by his father Earl, becomes one of the greatest golfers of all time; Earl Woods tragically dies in 2006 and the emotion surrounding Woods’ career is palpable; in 2009 it is revealed that Woods is a serial cheater and separates from his wife; many sponsors drop him though Nike hangs on; he takes a break from golf; Nike releases this chilling viral video as a preface to his highly anticipated return – the video implies that the ghost of his dead father has returned to ask him some questions about his life and his career.

 Euphony eight: ThaiHealth – Best Anti-Smoking Campaign Ever (editors favorite)

This is one of my favorite. This one required little to no cost but had long-lasting effects that could probably help save a life. A boy and a girl individually approach smoking adults to borrow a light, both with a cigarette in their hand. All the adults are approached in the middle of a smoking session.

Rather than give the asking child a light, the adults lecture the child actors on the effect smoking has on their health, the diseases smoking causes, their looks and their life.

"So why are you smoking?" the children ask before leaving them written reminder bearing the number to a helpline to quit smoking. Almost every smoker was reported to have thrown away their cigarette and there was a rise in phone enquiries to the helpline

Euphony nine : Westjet christmas surprise

https://www.youtube.com/watch?v=zIEIvi2MuEk&feature=player_embedded